In the business when I was in it, there were two thoughts about fat free food in general:
1: They were aimed towards the health conscious. These were generally not very sweet, rather sour, and with little flavor. Over here I think the health conscious people are suspicious of anything that tastes good... So in general they were not sweetened at all either.
2: They were aimed towards the dieters. These were aimed towards the people that wanted to eat healthy, but had no clue and were generally sugar addicts. Thus they REALLY advertised the fat free bit, but were sweet as all hell. It looks like the Axelrod one might be of that type... They have also done the trick that in sweden is called 'utan vanligt socker' which is basically if they use fructose or aspartames instead of regular sugar they can advertise that they don't have any regular sugar in it. Of course to use both fructose and aspartame in it is overkill in my book since both of them gives a more intensely sweet flavor than sugar. But I guess it is aimed at the people that would rather have a pack of vanilla pudding instead, and then it actually is healthier so...
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Date: 2009-06-19 12:40 pm (UTC)In the business when I was in it, there were two thoughts about fat free food in general:
1: They were aimed towards the health conscious. These were generally not very sweet, rather sour, and with little flavor. Over here I think the health conscious people are suspicious of anything that tastes good... So in general they were not sweetened at all either.
2: They were aimed towards the dieters. These were aimed towards the people that wanted to eat healthy, but had no clue and were generally sugar addicts. Thus they REALLY advertised the fat free bit, but were sweet as all hell. It looks like the Axelrod one might be of that type... They have also done the trick that in sweden is called 'utan vanligt socker' which is basically if they use fructose or aspartames instead of regular sugar they can advertise that they don't have any regular sugar in it. Of course to use both fructose and aspartame in it is overkill in my book since both of them gives a more intensely sweet flavor than sugar. But I guess it is aimed at the people that would rather have a pack of vanilla pudding instead, and then it actually is healthier so...